American Association of Professional Farriers Inc.

Absorbine Further Improves UltraShield Fly Mask with Removable Nose Feature

East Longmeadow, MA – When Absorbine® redesigned their UltraShield® Fly Mask last year, they aimed to set a new standard in protection and comfort. The result was a combination of high-tech fabrics, improved fit, lightweight durability, and an 80% UV protection rating, raising the bar for what a fly mask should be. The new design only left customers desiring one additional feature: an extended nose option for the most complete coverage. Now, Absorbine® is proud to introduce their latest innovation in UltraShield® fly control: The UltraShield® Fly Mask with Removable Nose.
 
The latest upgrade to the UltraShield® Fly Mask offers full-face protection from insects and the sun, extending coverage to the nose. The nose piece is firmly attached with sturdy Velcro® closure, but can easily be removed for washing. The extended nose option is particularly beneficial to horses with light colored noses, blocking 80% of harmful UV rays to protect sensitive skin.
 
In addition to adding a removable nose, a number of upgrades were made to the UltraShield® Fly Mask to even further improve performance. The mask now features a wider Velcro® closure at the jowl to help keep the mask secure, a new angle to the eye darts to increase protection around the eyes, added coating to the mesh for enhanced durability, and reinforced double seams for even greater tear resistance. The UltraShield® Fly Mask with Removable Nose still features breathable, moisture-wicking fabrics for optimal comfort and fit, including a diamond knit around the crown and jowl used in running apparel, and a lightweight sport knit for the ears that’s commonly used in football jerseys. UV protection remains an optimal concern, and the reinforced mesh continues to offer an impressive 80% UV protection rating for coverage of the face and nose.
 
Absorbine® is constantly striving to improve their products, and the addition of the removable nose to the UltraShield® Fly Mask was a direct result of engaging with customers and taking their feedback into consideration. “When we redesigned the UltraShield® Fly Mask, we immediately wanted to hear what our customers had to say about it,” says Amy Cairy, Marketing Manager at Absorbine®. “The need for an extended nose option was voiced repeatedly, so we knew it was an improvement worth pursuing. We are pleased to now offer the UltraShield Fly Mask with Removable Nose, featuring the extended coverage horse owners are looking for with all the flexibility of Velcro® removal.”
 
The UltraShield® Fly Mask with Removable Nose is available in horse size, with or without ears. To learn more about the redesigned UltraShield® Fly Mask, and the entire UltraShield® line of fly control products, please visit www.absorbine.com.
 
About W. F. Young / Absorbine®
Founded in 1892 by Wilbur Fenelon Young and his wife, Mary Ida, W. F. Young, Inc. has manufactured and distributed quality health care products for over 120 years. The company is recognized as a worldwide leader in innovative, specialized animal health care brands – including Absorbine® Veterinary Liniment, UltraShield® fly control, ShowSheen® grooming products, Leather Therapy® leather care, Hooflex® hoof care, as well as Absorbine® and The Missing Link® supplements – that improve wellness and enhance the quality and enjoyment of life for people and their animals. For more information, visit www.absorbine.com.

NOTE:  W.F. Young is an AAPF/IAPF Educational Partner